the SameSite attribute) came into force in February 2020 with the release of Chrome 80. When will Google’s changes to third-party cookies come into force? On Wednesday July 27, 2022, Google Chrome once again announced that it would be delaying the deprecation of third-party cookies by another year, stating that it will start shutting off third-party cookies in the second half of 2024. ![]() It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. Then, on Thursday June 24, 2021, Google Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. The second big announcement came on Tuesday the 14th of January, 2020, when Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Web developers and AdTech companies have to include a SameSite attribute (specifically, SameSite=None Secure) when setting third-party cookies to ensure they can be used in a third-party context. The first was on May the 7th, 2019, when Google announced it would be giving Chrome users more control, transparency, and choice over personalized digital advertising.įor the most part, this meant that Chrome would start allowing users to block and delete third-party cookies, while keeping first-party cookies intact. Google Chrome has recently made a couple of big changes to third-party cookies. ![]()
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